YEAR OF THE HORSE
YEAR OF THE HORSE
1930 • 1942 • 1954 • 1966 • 1978 • 1990 • 2002 • 2014 • 2026 • 1930 • 1942 • 1954 • 1966 • 1978 1990 • 2002 • 2014 • 2026 • 1930 • 1942 • 1954 • 1966 • 1978 • 1990 • 2002 • 2014 • 2026 • 1930 • 1942 • 1954 • 1966 • 1978 • 1990 • 2002 • 2014 • 2026 •
1930 • 1942 • 1954 • 1966 • 1978 • 1990 • 2002 • 2014 • 2026 • 1930 • 1942 • 1954 • 1966 • 1978 1990 • 2002 • 2014 • 2026 • 1930 • 1942 • 1954 • 1966 • 1978 • 1990 • 2002 • 2014 • 2026 • 1930 • 1942 • 1954 • 1966 • 1978 • 1990 • 2002 • 2014 • 2026 •
THE FIRE HORSE
Bold, energetic and wildly independent—the horse is a symbol of freedom, momentum and forward-thinking. The Fire Horse blazes with passion and strength, making 2026 the perfect year to create spirited, expressive, and unmissable Lunar New Year activations.
Lucky Colours: Red, Orange, Purple
Lucky Flowers: Marigold & Sunflower
Flame-Hued Holographics: Reflective and reactive—films in hot reds and fiery oranges flicker as customers move past, creating an interactive shimmer that feels alive with motion.
Brushed Metals & Iridescent Vinyls: Symbolising speed and energy, these materials can be layered to evoke the gleam of polished brass from the horse’s tack and saddlery, horseshoes and the horse’s back itself.
Textured Felt & EchoPanel: Available in lucky LNY colours and suitable for walling, zoning, and graphic layering—perfect for evoking the softness of manes and the tactile nature of the animal.
Smoke-Printed Acrylics: Swirled transparencies mimic the motion and dust trail of a horse mid-gallop—ideal for freestanding totems, overhead signage, or dramatic backdrops.
Harness the dynamic lines of a galloping horse—elongated curves, diagonal thrusts, and trail-like patterns that guide customers through any environment with energy and direction.
Design forms that echo racecourses, ribbons, and trails—each installation element moving consumers from one destination to the next in a flow of celebration and discovery.
Add rhythm and sound—hooves, wind, drums—to immerse the senses in the spirited celebration of the New Year.
Blend tradition with bold, graphic expression. Oversized horses reimagined with contemporary flair—graphic print saddles, metallic bridles, or digitally animated LED manes.
Draw on cultural references—from mythical fire horses to modern sports mascots—and combine with iconic Lunar imagery like lanterns, red envelopes and lucky knots.
The Year of the Horse is about harnessing bold energy and running free. Designs should feel fast, alive, and unstoppable—just like the shoppers they aim to engage.
YEAR OF THE HORSE
YEAR OF THE HORSE