The New Escapism

Selfridges | Dream Getaway

‘From the unforgettable glamour of West Hollywood’s Sunset Tower Hotel, to the luxurious comfort of a Swiss ski chalet, Selfridges will look at festive traditions of gifting and celebration through the distinctive hallmarks of L.A.’s unmistakeable cityscape and the archetypal ski resort, St Moritz.


Selfridges has invited St Moritz concept store Super Mountain Market (SMM) to bring a new perspective on Alpine life, focussed on sustainability and craftsmanship, and with it, a selection of the founders’ favourite brands – including colourful knitwear by Italian label Leorosa, and Reir’s signature biodegradable tree bark fleeces, made in Austria.’

Sebastian Manes - Selfridges Executive Buying Director.