Black Friday
Black Friday
Retailers are expecting the biggest Black Friday-Cyber Monday weekend on record, with shoppers projected to spend $6.8 billion - a 4% increase on last year, and average spend forecast at $804 per person. (Inside Retail Australia)
Graphics
Colour
Activations
CommBank iQ data shows Australians spent $8 billion online during the two-week Black Friday period in 2025, up 9.3% on the year before - the event keeps growing even as households say they're stretched. (MyBudget)
Takeovers & Builds
OOH
Consumers are becoming increasingly deliberate - timing purchases around major sales periods and looking beyond the price tag to value, quality, and trust in established retailers, rather than just the biggest discount. (Inside Retail Australia)
