Black Friday

Black Friday

CommBank iQ data shows Australians splashed out during the Black Friday period in 2025, with spending reaching $23.8 billion - 19.5% higher than a typical fortnight. The event keeps growing even as households say they're stretched.

Graphics

Make them Look. Make them Count.

Black Friday is a fight for attention. Bold graphics give a campaign the power to interrupt, communicate value and make people curious enough to step closer. Colour, scale, typography and contrast all play a part in making an offer impossible to miss and easy to understand.

The strongest campaigns have a visual personality you can recognise across a shopfront, window, floor decal, shopping bag or social feed. Oversized type, unexpected colour and playful placement can turn a familiar sale message into something that feels unmistakably yours.

Good graphics also guide the shopping experience. They draw people in, highlight the offer and help them find their next move. Get the hierarchy right and customers can see what matters in seconds: what’s on offer, why it’s worth their attention and where to go.

  • Screen-Native

Colour

Strategic use of color in Black Friday store activations immediately signals urgency and exclusivity, instantly shifting shoppers into a high-intent, promotional mindset. By contrasting high-impact tones like black, white, and bold accents, brands can direct customer foot traffic, highlight key deals, and create an immersive, highly shareable brand experience.

Activations

The event is now firmly entrenched as a multi-week shopping phenomenon, with sales rising 5.1% year-on-year in the week prior and rebounding 4.1% in the week itself. The Friday remains relevant and outperformed last year, up 5.8% year-on-year.

  • The Tease

Takeovers & Builds

From bold window wraps to full retail takeovers, our large format print capabilities give you cost-effective coverage that makes an impact and delivers on style. Think beyond the sale poster. Windows, walls, floors and façades can all work together to amplify your offer and create a campaign customers can’t miss. Whether it’s one hero store or a national rollout, we can help you make the most of your space and budget, bringing your Black Friday ambition to life at scale.

Activating outside the storefront captures foot traffic before shoppers even enter, transforming passive passersby into highly engaged, curious prospects. Interactive giveaway pop-ups create immediate excitement and shareable moments, leveraging the fear of missing out to drive high-intent crowds directly through your doors.

And we can build beyond the graphics, creating oversized installations and unexpected displays that turn heads and give shoppers a reason to step inside. If you want more foot traffic, what could you put in their path that’s impossible to walk past?

OOH

Consumers are becoming increasingly deliberate - timing purchases around major sales periods and looking beyond the price tag to value, quality, and trust in established retailers, rather than just the biggest discount.

Brief Us

Case Study

Patagonia - Giving away the day’s sales | 2016
Patagonia committed 100% of its global Black Friday retail and online sales to grassroots environmental organisations. Sales reached US$10 million, against an expected US$2 million. Why it’s clever: every purchase contributes to a shared cause, giving customers a powerful reason to participate at full price. See the results

REI – OptOutside 

On a day when retail shouts “buy more”, outdoor retailer REI closes its doors. Launched in 2015, #OptOutside gives employees a paid day off and encourages customers to get outdoors. It puts a simple belief into action: spending time outside makes life better. REI made the commitment permanent in 2022. REI’s story

What makes it so distinctive is the conviction behind it. Closing stores during one of retail’s biggest shopping events gives that belief a real commercial consequence. For a business built around outdoor adventure, encouraging people to actually live it makes the brand promise tangible.

The creative inspiration? A business decision can become your strongest brand statement. REI gives people something to join, share and believe in, without another discount headline. Sometimes the boldest move in retail is closing the doors.

References (Inside Retail Australia), (CommBank iQ).

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