YEAR OF THE GOAT
YEAR OF THE GOAT
1931 • 1943 • 1955 • 1967 • 1979 • 1991 • 2003 • 2015 • 2027 • 1931 • 1943 • 1955 • 1967 • 1979 • 1991 • 2003 • 2015 • 2027
1931 • 1943 • 1955 • 1967 • 1979 • 1991 • 2003 • 2015 • 2027 • 1931 • 1943 • 1955 • 1967 • 1979 • 1991 • 2003 • 2015 • 2027
THE FIRE GOAT
Gentle, creative and deeply connected, the Goat is a symbol of harmony, artistry and togetherness.
The Fire Goat brings warmth, emotion and quiet resilience, making 2027 the perfect year to create tactile, thoughtful and beautifully crafted Lunar New Year experiences.
Lucky Colours: Red, Purple & Gold
Lucky Flowers: Marigold & Sunflower
Wool, Bouclé & Soft Textures:
Soft, tactile materials reflect the Goat’s association with comfort, warmth and natural fibres. Layered wool, bouclé and fleece-inspired textures create a sense of softness and invitation, ideal for tactile walls, feature moments and product displays.
Warm Metals & Brushed Finishes: Warm metallic finishes introduce the Fire element through a refined glow rather than high-impact shine. Brushed brass, champagne metal and soft gold add warmth and a sense of prosperity while keeping the overall aesthetic sophisticated.
Handcrafted Paper & Natural Fibres: Organic papers, woven fibres and artisanal textures celebrate the Goat’s connection to creativity and craftsmanship. These materials bring a handmade quality to graphics, backdrops and layered displays, creating a more considered and authentic feel.
Ribbed Acrylic & Textured Translucencies:
Swirled transparencies mimic the motion and dust trail of a horse mid-gallop. It is ideal for freestanding totems, overhead signage, or dramatic backdrops.
Embrace the soft, organic character of the Goat: flowing forms, layered textures, tactile materials and gentle curves that create a sense of warmth and invitation, encouraging customers to slow down, explore and connect.
FROM CRAFT TO CONNECTION
The Fire Goat lends itself to experiences that feel authentic, tactile and human — from artisan craft and ritual-inspired displays to AR, interactive installations and shareable moments. The opportunity is to blend the physical and digital, creating experiences that begin with a meaningful story and invite customers to take part.
Bring the gentle, creative spirit of the Goat to life through expressive Lunar New Year details. Layer florals, lanterns, fans and flowing forms with soft textures and contemporary graphic treatments to create displays that feel warm, celebratory and beautifully crafted.
The Year of the Goat celebrates creativity, harmony and individuality. Reimagine the Goat through expressive sculpture, illustration, pattern and art — from playful and contemporary to elegant and traditional — creating a character that feels distinctive, unexpected and full of personality.
YEAR OF THE GOAT
YEAR OF THE GOAT